Media Planning

The first thing we do, using a combination of world class research techniques, deep experience and analysis is to determine with our clients who their most likely, or most desired, customers are. We are then able to determine which media these potential customers see, read, hear or engage with the most. This is the media planning of a campaign; we 'plan' advertising campaigns that reach intended audiences, with the minimum amount of wastage.

After this initial planning stage, we then work alongside creative agencies, who actually make the advertisements. It is our responsibility to get the adverts on to the television screens and radio, in to the press and cinemas, on to billboards and poster sites, and online. This is what we call media buying.

Media Buying

B8020 relentlessly pursues media accountability, measuring our success on real business outcomes - not just media outputs - wherever possible. And we're at the forefront of developing new ways of negotiating with media owners, which are moving the industry away from the old adversarial media buy to a future where we can harness the power of media owners on our clients' behalf. So although there are now more communications channels - we lead the industry in content creation and search.