A brand that captures your mind gains behavior . A brand that captures your heart gains commitment."

Sound Branding - B8020

It goes by many names: Sonic Branding, Audio Logos, Audio Trademarks, Sonic Stings, and Audio Indents

Whatever you call it, you know that the audio representation of your brand is just as important as the visual. Sure you have a brand book with guidelines for your logo, print ad, TV spot, website etc. Now let's talk about getting your "voice" in line with your "look."

Audio Trademarks like the Intel Inside, NBC and recently McDonalds' "I'm Loving It" are under-utilized by most businesses today. There are many places other than a 30 second television spot where a well-crafted-strategically aligned audio trademark can help make an impression in your audience.

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